Rob Poppell
Creativity and empathy drive me. I love listening to real people and figuring out how to improve their lives through design.
my process
set goals
Agree on where the team is going and what success will look like.
state the problem
Conduct research with users to identify the obstacles in their way.
brainstorm
Weigh the pros and cons of many solutions and decide which one will help achieve team goals the quickest.
design & test
Prototype, test, and repeat until the team sees evidence that the solution will achieve it's intended goal.
case studies
01
engaging passive job seekers
View Case Study
02
supporting b2b complexity in retail
View Case Study
03
optimizing repair fees for home sellers
View Case Study
other samples