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Rob Poppell

Creativity and empathy drive me.  I love listening to real people and figuring out how to improve their lives through design.

my process

set goals

Agree on where the team is going and what success will look like.

state the problem

Conduct research with users to identify the obstacles in their way.

brainstorm

Weigh the pros and cons of many solutions and decide which one will help achieve team goals the quickest.

design & test

Prototype, test, and repeat until the team sees evidence that the solution will achieve it's intended goal.

case studies

01

engaging passive job seekers

View Case Study
02

supporting b2b complexity in retail

View Case Study
03

optimizing repair fees for home sellers

View Case Study

other samples